Almost 100 million people use TikTok every month in the US. Thus, if you own a business, TikTok marketing might be a great way to promote your brand. Although TikTok is frequently derided as a platform for viral trends, including dancing and lip-sync videos but at the same time, it can be an extremely potent traffic source if you play your cards well.
This is especially true given that TikTok material is inherently discoverable and that a single viral video can quickly bring your content in front of hundreds or even millions of new viewers. Yet, where do you even start? So, if you’re interested in learning how to increase traffic through TikTok, stay reading. You can use a wide variety of strategies to improve your TikTok traffic. Let’s take a closer look at some of the strategies that will be very helpful to boost your traffic.
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Create a fantastic “link in bio”
You can add one website link to your profile on TikTok if your account is set to be a business account.
Including only your standard homepage Link in your TikTok profile is also acceptable, although if driving traffic is your top priority, we would suggest something else.
This is because most of your TikTok fans have probably never even visited your website and those who have certainly don’t know it well enough to find the content you’re promoting quickly. This will give your followers a perfect idea of what your account is about and will also attract new users to your account. As a result, you should create a landing page with numerous links and clickable descriptions so followers can easily find what they’re looking for. This will make things as simple as possible for your TikTok followers.
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Produce interesting TikTok videos
A video can be recorded for up to 60 seconds or greater lengths and can be achieved by combining multiple recordings. You can further individualize your movie by playing with different parameters, such as the “speed” option.
In the “post-production” section, you can add effects such as speech filters and filters after recording a video. By posting exciting videos that emphasize the services or goods your brand offers, you can monetize your TikTok account.
Additionally, one of the best ways for businesses to succeed on TikTok is to create content that is consistent with their brands. This will be one of the easiest and simplest ways to get more TikTok views and followers for your account.
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Use popular TikTok hashtags
Using TikTok hashtags in your films might increase their visibility and traffic. You can add particular hashtags to your movie in that region. Use hashtags that are pertinent to the core concept or subject of your videos.
Choose a cover that gives your viewers a preview of what they’re about to see. Click “Publish” after you’re done, and the video will be added to your collection.
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Make videos that need more reading
This TikTok traffic generation strategy is undoubtedly better suited to some niches than others, but instead of just hinting at the content of your website in your TikToks, an even more effective strategy would be to purposefully create content that calls for more in-depth details or instructions than what can be included in a typical TikTok.
Ensure you include a Call to Action in your content that directs readers to your website’s longer form version is necessary for this strategy to increase traffic. You can also make sure this is mentioned in your most prominently pinned comment or caption to amp things up!
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Go Live on TikTok to Share Your Brand’s Message
One of the most well-liked services on the platform, TikTok live, has the potential to attract a sizable user base.
You must go live twice a week in order to engage your audience as a brand. Use a live feature to visually present your products and draw attention to their best features. You need to make sure the filters correspond to the colors in your logo in order to establish consistency and brand awareness. You might convert potential customers into ardent ones by doing this.
Tap the Add icon to go live, and add a cover image and title that are appropriate for the topic you’ll be addressing. Make a distinctive title to increase your brand’s popularity on TikTok and get more followers.
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Your TikTok account can be linked to other social media sites
When you share your video on other websites, you will increase the number of likes and views for your content. You might not have followers on TikTok who have followers on Instagram, YouTube, Twitter, and Facebook.
By including links to your Instagram or YouTube profile, you may quickly link to your other TikTok profiles. You can choose the edit option by clicking on your TikTok profile. After that, you can join your other accounts using the appropriate link. If your account is signed in, you may quickly link it to Facebook or Instagram through TikTok.
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Provide a free offer to direct visitors to
By providing a freebie that can only be accessed on your website, you may get many visitors using TikTok. An eBook, a unique coupon code, or even a curated “done for you” collection of questions and ideas pertinent to your specialty can be offered as a freebie. Consider your audience’s demands and goals carefully while creating a superb freebie.
If your freebie is worthwhile, consider requiring recipients to provide their email addresses in order to access it. By doing this, you’ll be able to increase your email list while simultaneously feeding two birds with one stone.
Conclusion
Many people need help understanding how to use TikTok for pageviews and traffic, especially when compared to other sites like Instagram or Pinterest, which are far better at driving traffic. We occasionally observe content producers who need help modifying their website material for TikTok, which leads to either uninteresting TikToks that no one views or occasionally TikToks that do well but don’t actually benefit you in terms of traffic. As a result, increasing traffic to your account is crucial, and you may accomplish it using the tactics listed above.