Why Should You Study Marketing? 6 Compelling Reasons

Marketing is one of the most prolific, creative, and consistently in-demand fields out there. With individuals, businesses, institutions, and corporations spending billions of dollars on marketing every year, there is a constant need for skilled professionals to guide the way for them. In fact, a recent survey revealed that 41.5% of companies in the US completely understand what marketing is and view it as an investment that pays both in tangible and intangible currencies. 

Today, marketing degrees are available as short courses, and associate, bachelor’s, and master’s levels. And marketing in itself is an umbrella that has diversified massively, especially with the growing trend of adopting digital media for advertising and promotion. Some of the common specializations in marketing that are available with leading universities today include but are not limited to Interactive, International, sales management, social media, strategic, publicity, and communications marketing. On top of that, SEO, email, and digital marketing are also fields that you can study these days. 

If you are still not convinced, here are some reasons to study marketing:

  • Lucrative and progressive job opportunities

The field of marketing is evergreen in the respect that the type of careers it offers not only remain in demand, but also continue to expand through diversification. Marketing roles have significant possibilities for career growth and can take you from the position of a junior executive to department head and sometimes even senior executive roles like CMO or CEO. This means that studying marketing opens up a wide range of professional possibilities for you. 

Marketing and its diversity also means that there is something in it for everyone, no matter where your interests lie. As simple as it is to enroll in Bachelor of Science in Marketing online programs and customize your learning experience, it is even more convenient to have a number of career paths open for you once you are done. Do you fancy social media marketing? Direct marketing? Content creation? Strategy formulation? Planning? Public relations? Creative writing? Market research? Well, whatever it is that catches your fancy, you can easily find a relevant career that is bound to pay you well.   

  • Employability across a variety of industries

The greatest thing about studying marketing is that once you are done, you are spoilt for choice with respect to which industry you want to work in. Almost every business niche involves marketing, and the domain is not impacted by the magnitude of the business. From Fortune 500 companies to small businesses operating in remote areas around the world, marketing remains relevant to their needs. However, the type of mediums used may differ. 

This is another compelling reason to study marketing because, unlike other fields of education like engineering or healthcare, marketing doesn’t limit you in terms of the type of work you want to find. Do you have a love for cars? Aston Martin, Lamborghini, Ferrari, Bentley, or even Ford, every other automotive brand has a marketing department. Similarly, no matter where your interest lies, whether it is fashion, travel, lifestyle, consumer goods, or any other field, you can always find a marketing-related job in it. 

  • Ability to understand what influences people and their decisions

The key talent of a marketer is their ability to shift narratives and perspectives. This is the magic of the trade. From being able to develop exciting campaigns to ensuring product placement in retail stores, there is a lot that studying marketing helps you understand and implement. As a marketer, you can put ideas into execution to influence people. This talent that convinces people to buy a certain product or service over the other is what most marketers love about their job. Students who are still deciding may not pay attention to this aspect, but it is certainly a fascinating perspective to bear in mind. 

  • Enhancing communication skills

Marketing is one of the fields where communication plays an extensive role. It’s not just something that is part of the job but somewhat of a necessity. In order to be successful as a marketer, you need to be an excellent and efficient communicator. This is why almost every marketing program offers numerous opportunities to brush up on your ability to communicate effectively with various stakeholders. 

It is not always that your client can see the same vision in your campaign that you designed it with. This is where your ability to effectively communicate and sell them on the idea will come into play. For many people lacking these skills, the ability to polish and use communication effectively is a great incentive to study marketing. 

  • Comprehending the use of data

Data has become a core component in almost every business operation these days. When we talk about marketing, the role of data is extensive. Remember the ability to influence decisions that we talked about earlier? Well, in the olden days, marketers relied on common knowledge and experience to develop ways to influence customers. Today, they have the power of data to make more accurate predictions and decisions, mitigating the risks of failure considerably. 

By studying marketing, you can get hands-on experience in using data in the most efficient manner possible. You also learn how you can effectively utilize data sets to get the desired results and know which data to collect in which circumstances. These are exciting prospects for someone looking to find reasons to study marketing.  

  • Learning creative abilities

A marketer is by far the profession that opens you up to the most creative opportunities by far. From studying patterns and behaviors to coming up with the most innovative yet practical plans to achieve certain objectives, from allocating resources effectively to various segments of marketing to creating strategies for customer retention, you will truly explore your creative sight to the extent that you may not have witnessed before. If you feel that you are creative and want to do something that is out of the box, marketing is the subject for you. 


Studying marketing, although a personal decision, is something where a bit of research helps a lot. As a student who may be confused about marketing and its future, reading about the prospects, applications, and career opportunities available can help you make a better, more informed decision. So, if you were on the ropes about whether or not to study marketing, this article should help answer your question in the affirmative.