When discussing SEO, it is impossible to avoid mentioning at least one of its uses or subsets. Take software as a service (SaaS) SEO, for example, which is specifically for SaaS businesses. It draws from aspects of on-page, off-page, and technical SEO to meet SaaS business goals.
In this article, you learn about the basics of SaaS SEO, including:
- What SaaS SEO is and why and when you need it
- Five critical SaaS SEO benefits for your business
- Five SaaS SEO techniques you should apply today
There’s a lot to discuss, so get ready to take notes.
Let’s go!
SaaS SEO: What, Why, and When It Is Important
SaaS SEO is a collection of SEO best practices centered on fulfilling your business’s many goals and key performance indicators (KPIs). That could be something like finding latent semantic indexing (LSI) keywords to strengthen your content in preparation for site indexing.
However, it could also refer to setting up your website for exceptional user experience (UX) by implementing an intuitive user interface (UI). The bottom line is that your SaaS business cannot forego SEO, especially SaaS SEO, if you want consistent and constantly improving results.
According to Digitalauthority.me, SaaS SEO is also beneficial for its own sake. Practices that speed up your website or optimize landing pages are a reward because they make your website more accessible. It is like maintaining your car simply to keep it running smoothly.
5 SaaS SEO Benefits Your Business Needs
The modern boom in programming literacy has made productivity software ubiquitous online. SaaS SEO helps you rise above competitors and connect with your users, especially alongside local SEO practices. In short, it yields plenty of indispensable benefits for your SaaS business.
- Greater Online Reach and Visibility: Reaching a wider audience is one natural benefit of using SaaS SEO for your business. This is important because online visibility impacts your chances of attracting leads. No leads logically mean no customers, which is the last thing you want to happen to your SaaS business.
- Make Your Business More Competitive: Given how common SaaS products are now, capturing market share can be challenging. That is, without the help of SEO strategies. For instance, branding your business as a developer of secure and reliable SaaS products helps you win over eager but cautious customers.
- Improved Customer Conversion Rates: Aggressive marketing tactics are bad all-around; bad for SEO, customers, and business. That is why a core aspect of SaaS SEO is meeting people’s needs through high-quality content and honest attempts at problem-solving to boost conversation rates for your business organically.
- Genuinely Connect with Customers: In marketing, there is a concept called the ‘sales funnel,’ which tracks people’s movement along the continuum between lead and customer. Part of this concept is retaining customers through constant authentic interactions, such as email marketing, which you do as part of SEO anyway.
- Build a Better Website for Your Users: Two pillars of SEO, on-page and technical SEO, are all about what users get from your website. Together, they guide your digital strategy in terms of content quality and user experience (UX), which are two of the most important topics you should know for growing your SaaS business.
5 Ways to Apply SaaS SEO to Boost Ranking
Now that you know why you want SaaS SEO, the next step is learning how to apply it. Putting this into practice is not as difficult as it sounds, given everything you have had to learn about SaaS SEO. If it helps you keep up, make an SEO checklist you can follow when you feel stuck.
- Know Your Competition, Know Yourself: Every effective digital strategy begins with in-depth research about all the SEO aspects you want to leverage. These include topics such as content and keywords, but more importantly, your audience and competitors. After all, you cannot overcome obstacles you are unaware of.
- Set Key Performance Indicators (KPIs): As tedious as it is, properly planning an SEO strategy is nearly impossible without considering what you want to achieve. Clear business goals give you the motivation to build your website correctly. Just be smart about it, and keep your KPIs simple to make them more manageable.
- Learn More About Your Local Market: SEO is a game of information, so whoever knows more usually has better potential for success. This is especially true for your audience; the more you know about their needs and behavior, the better you are at converting them to customers. In short, knowledge is power.
- Set Up a Google My Business Profile: Signing up for business profiles and online directories is one of the most tried-and-tested SEO tactics, and it is a popular one for a reason. Services such as Google My Business act as a kind of verification that your business is real. They also serve as additional contact points for users.
- Create Opportunities to Earn Backlinks: Trust is a scarce commodity for businesses, especially those operating online. Getting rave reviews from your loyal customer base helps with this, but it should not be the only source your count on. Earning backlinks, especially from reputable blogs, should be another priority.
Summing Up
SEO applies to everyone. However, it is not a one-size-fits-all concept; far from it. Often, specific types are necessary for greater accuracy and dependability in a business’s online success.
SaaS SEO is a perfect example of this principle in action. Without overcomplicating things, each industry, city, business, etc. responds better to some strategies than others. In the case of SaaS SEO, a common marketing tactic would be relying on reviews to boost user confidence.
Another effective strategy is creating detailed walkthroughs on using your product because some people inevitably need additional guidance. This applies especially to the less tech-savvy members of your audience. These are the basic reasons why SEO techniques are so valuable.
Your website and business can survive without SEO for the most part, though whether or not they thrive is another question altogether.