Local SEO requires many things, and one of the most crucial ones is your Google My Business profile. If you are a lawyer or own a law firm, knowing that more than 90% of consumers begin with a local search for a business is imperative. Even if they get recommendations from people they trust, they still go to Google to look for further information. That makes it essential to have a GMB profile so that your law firm’s name pops up on the local map or search result pages when people search for legal services within your vicinity. Without a GMB, it might be difficult for clients to find your business, making you miss out on numerous opportunities.
GMB is like an advertiser that increases your visibility in local search results and enhances credibility. Local SEO for lawyers, is a cost-effective way of marketing and helps your business site rank higher on SERPs. The following are crucial tips for optimizing your GMB to increase visibility and attract local clients to your business.
Ways to Optimize Your Google My Business Profile for Your Law Firm
- Include Your Contact Details
The dashboard available on Google will allow you to customize and optimize your lawyer GMB account. That allows you to add operation hours, pictures, descriptions, and contact details. Ensure you include your name, phone number, and location, as these elements are vital to make it easy for clients to find your law firm. Your contact information should also include offline details. Including a known nickname for better local SEO and traffic generation may also be a good idea.
- Add the Physical Location
You must include your physical address on the GMB profile. It is important to note that if you choose not to include your physical address, the business will not appear on Google Maps searches. Adding your location makes it easy for people to find you based on the available transportation options.
- Specify Your Practice Areas
It is crucial to choose the right category when creating your GMB profile. The class you select helps Google understand your specific services in the region. There are categories on the search engine you can choose. Think of the category as the focus keyword that reflects your primary practice area. Some types available for law firms include:
- Personal injury
- Criminal justice
- General practice
- Family law
You can also choose secondary categories from the primary type you select.
- Add the Link to Your Website
Include the link to your website to make it easy for potential clients to explore more. You only need to select the URL and add it to the Google Business Profile. If you own more than one website, pick the most authoritative one.
- Include Opening Hours
If you accommodate clients at your location, giving opening and closing hours is essential. Make sure you update the information once you change it. Indicate opening hours to help potential clients know when you can help them. Ensure you indicate opening and closing hours on holidays and weekends.
From the details above, it is clear that Google Business Profile is a powerful element for law firms seeking to optimize their local SEO. It helps attract potential clients and shows why they should choose your law firm. Therefore, optimize your GMB to enhance your local SEO for better results.